Expert Assistance for Sports Professionals

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How can I help you, coach?
Your Personal Sidekick

Less admin.
More coaching.

For the coaches, general managers, athletic trainers, and equipment managers logging exhausting hours to keep their programs running. Sidekick takes the heavy lifting of repetitive administration off your desk. From front office staff managing budgets, personnel staffing, and regional promotions, to coaching staff drafting intricate scouting workflows and practice structures, to youth sports organizations coordinating registration timelines and seasonal itineraries—our platform instantly generates structured templates, communications, and protocols in seconds. This keeps your focus exactly where it belongs: on winning, player development, and efficient operations.

"It helped me draft donor communications and organized our entire campaign strategy in minutes. Having that expert-level counsel allowed me to focus on coaching while still hitting our financial goals for the season."
Aaliyah T. Tennis Coach
"WOW! It's like having an extra assistant in the dugout who handles the tedious administration and logistics so I can focus entirely on my players during game week."
Sandra H. Softball Coach
"Sidekick has become an indispensable asset in our front office, providing expert-level counsel that respects the professional context of European football. It has streamlined our scouting analysis and logistical planning, allowing us to maintain a competitive edge."
Javier V. General Manager
"Many of our staff used AI before we got Sidekick so we already saw the value of using AI this way. This is an exciting productivity upgrade for our coaches at all 6 of our high schools and middle schools as well as our district and communications staff for less than we were paying. This is a great investment in our people."
Patrick L. Athletic Director
Sidekick for Your Team

Built for Every Team Member.

Sidekick is priced to fit how your team actually operates. Instead of rationing individual accounts or deciding who gets access, a Team subscription gives your entire staff access at a volume-discounted rate. If a few coaches on your staff are already using individual accounts, upgrading to a Team subscription can give your entire staff access for less than purchasing individual subscriptions separately.

Sidekick for Your Organization

Make Sidekick Your Organization’s AI Assistant.

Organizations can deploy Sidekick across their people and add their own knowledge, resources, and training. Whether you’re a college or university, professional organization, association, league, or other sports organization, Sidekick can be configured around the way your organization works.

Give your people access to a Sidekick that understands your organization’s terminology, resources, policies, methodology, and expertise. Your organization can choose the commercial arrangement that makes the most sense—from an annual subscription or volume license to a partnership or revenue-share model.

"Through our partnership with MyCoachingTree, we've taken our member services to the next level. This is one of our most valuable member benefits and has helped our association grow."
Joe Martin Executive Director,
Texas High School Coaches Association
"This platform is a valuable resource for our members' professional development. The confidential nature of MyCoachingTree fosters trust among our members, allowing them to seek advice and share experiences without hesitation. NCCA is proud to partner with MyCoachingTree and we're excited to see where this goes."
Phil Weaver Co-Executive Director,
North Carolina Coaches Association